The Publishers

San Marcos Magazine is a community-oriented magazine devoted to shopping, dining and entertainment opportunities in and around our dynamic, fast-growing town. San Marcos Magazine is produced by San Marcos residents and contains exclusive content about the San Marcos lifestyle. The magazine is distributed free and 100% supported by its advertisers.


San Marcos Magazine is published by partners and long-time San Marcos residents Kirk Effinger and his daughter, Kelly Effinger. Their collaboration combines Kirk’s writing and business talents with Kelly’s artistic ability to produce a lively and attractive publication on a surprisingly small budget.


For information on advertising please email one of our advertising representatives at advertising@sanmarcosmagazine.com or call us at 760.471.5239 or download our media kit.

 

About Us

Kirk Effinger & Kelly Effinger

Father/Daughter Publishing Team

San Marcos Magazine

310 S. Twin Oaks Valley Rd., Ste.#107-329

ph. 760.471.5239 • fax 760.539.8044

www.SanMarcosMagazine.com

I have been taking pictures for many years, but making photos for a lot less. The difference between taking a picture and making a photo is not so much in the equipment, but in the recipe you use to create the photo. So you ask, just what is the recipe for making a great photo? The answer I give would be to add one tablespoon of creativity, two teaspoons of story telling, a dash of timing, two pinches of know how, a bit of luck, and lot of perseverance. Stir this concoction well and that is all there is to it. When it comes down to it, a great photo is one that conveys a message, imparts an emotion or tells a story to the viewer and that is what I attempt to do. Bottom line is if you like it, then others will probably like it as well.


Dan Clement is a San Marcos resident and has been the photographer for San Marcos Magazine for almost a year.  His fabulous photos enrich the look of the magazine and we are very grateful to have him as part of our team!


To see more of Dan’s photos please visit his website at www.clearfocusphotography.com

 

Photographer, Dan Clement